Structural Change in China's Retail Industry in the First Decade of the New Century

Abstract

Based on time-series statistical data, the author outlines structural changes of the Chinese retail industry over the decade after 2000 (where an earlier Journal of Marketing Channels article concluded) from the perspective of ownership, sector, format, big retailers, and industry concentration. By examining the major driving forces among the different periods (i.e., 1978 to 2000, 2000 to 2011, and extrapolating to the future), the author offers an explanation for changes in the industry during 2000 to 2011 and makes predictions about possible changes in the near future. The explanation takes the position that the forces of buyers and industry competitors played key roles, while the future prediction is made by consideration of the potential impacts of online shopping and e-tailing. The author concludes with a discussion of research findings, directions for future studies, and managerial implications.

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