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Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas
2 references·7 citing·40 second hop
Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas (2006)Transforming mass customisation from a ma…Mass customization: Implementing the emerging paradigm for competitive advantage (1995)Mass customization: Implement…Do you want to keep your customers forever? (1995)Do you want to keep your cust…College students’ acceptance of online mass-customized athletic shoes (2017)College students’ acceptance …Australian customer willingness to pay and wait for mass-customised products (2017)Australian customer willingne…Modularizing business models: between strategic flexibility and path dependence (2016)Modularizing business models:…Engaging Mass Customization Customers beyond Product Configuration: Opportunities from the Open Innovation Field (2012)Engaging Mass Customization C…Sustainable value co-creation through mass customisation: a framework (2011)Sustainable value co-creation…Modular product design and customization (2009)Modular product design and cu…Design communication for mass customisation (2009)Design communication for mass…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology (1992)A Dynamic Theory of Organizational Knowledge Creation (1994)Strategic flexibility in product competition (1995)Theory and research in strategic management: Swings of a pendulum (1999)Location, control and innovation in knowledge-intensive industries (2008)Investigating mass customization and sustainability compatibilities (1970)Mass customization: The new frontier in business competition (1999)Net gain: Expanding markets through virtual communities (1999)Mass customization: Literature review and research directions (2001)Mass Customisation as a Competitive Factor for Sustainability (2011)Customer Perspective on Mass-customized Knitwear (2012)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)A Contribution toward a Research Agenda: Identifying Impact Factors of Mass Customization on Environmental Sustainability (2014)Introducing Sustainability in Value Models to Support Design Decision Making: A Systematic Review (2017)Sustainability nudges in the context of customer co-design for consumer electronics (2020)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Increasing Returns, Path Dependence, and the Study of Politics (2000)Business Models, Business Strategy and Innovation (2009)The role of product architecture in the manufacturing firm (1995)Axiomatic Design: Advances And Applications (2001)PRODUCT DESIGN AND DEVELOPMENT (2018)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Principles and Practice of Structural Equation Modeling (2012)The Effects of Lifestyles on Pursuing Benefits and Purchase Intention of Athleisure wear (2017)The Practice of Social Research (1989)Marketing Research: An Applied Orientation (1994)The Core Competence of the Corporation (2006)Service Capacity and Price Promotion Wars (2020)The influence of service category, consumers' narcissism and processing mode on service customization consumption (2020)Impeding green customization: the roles of negative perceptions, environmental responsibility and claim type (2023)Welcome to the experience economy. (1998)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Open Innovation: The New Imperative For Creating and Profiting From Technology (2004)Practising open innovation: a framework of reference (2017)Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor versus Excellent Execution (2000)Relationship marketing in consumer markets – Rhetoric or reality? (2000)Creating customer loyalty through service customization (2012)
this work references cited by second hop

References

  • 1995Mass customization: Implementing the emerging paradigm for competitive advantage615 cited
  • 1995Do you want to keep your customers forever?463 cited

Cited by

  • 2016Modularizing business models: between strategic flexibility and path dependence41 cited
  • 2011Sustainable value co-creation through mass customisation: a framework23 cited
  • 2017Australian customer willingness to pay and wait for mass-customised products22 cited
  • 2009Design communication for mass customisation12 cited
  • 2012Engaging Mass Customization Customers beyond Product Configuration: Opportunities from the Open Innovation Field11 cited
  • 2017College students’ acceptance of online mass-customized athletic shoes8 cited
  • 2009Modular product design and customization8 cited

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