Strategy for Staffing: Employer Branding & Person Organization Fit

Abstract

For an effective talent management strategy there is the need to build an employer branding intervention. The current study examines research literature on employer branding and person-organization fit. The study investigates the process of developing effective employer brand intervention through a case study. The qualitative study found the needfor a strong HR and communication strategy for effective employer branding intervention. For the construct of person organization fit, there was little data found in the case study. The paper contributes to the sparse literature in India on employer branding interventions and HR plus a communication strategy to build employer branding within an organization. Theoretical and practical implications are presented in the study.

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