Have You Made Plans for that Big Day? Predicting Intentions to Engage in Funeral Planning

Abstract

The consumption or purchase of a funeral-related product will become a reality for most Americans. A number of consumerist groups and government agencies are making attempts to inform consumers about the benefits of preplanning and death care alternatives, but little systematic research exists to help explain consumer decision processes in this area. This research proposes a model examining attitudinal and motivational constructs to help further our understanding about the funeral planning process. Findings provide insight into how social marketers might consider differences in attitudes and other behavioral antecedents among consumers in developing programs to encourage planning and segmenting and targeting marketing communications efforts.

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