Re‐innovation and robust designs: Producer and user benefits

Roy Rothwell

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Product Development and Customization Business Strategies and Innovation Innovation and Knowledge Management

Abstract

New waves of technologies have been sweeping through all industrial sectors in the 1980s. Increasingly, corporate managers have begun to use technology strategies as a major competitive tool. Within these strategies, there are at least a dozen different patterns of redesign and re‐innovation. Overall, one of the most important philosophies has been development of robust design configurations. These robust designs have a product family of variants which meet changing market needs with benefits for both producers and users.

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2015The impact of innovation capability on the performance of manufacturing companies 2018Innovation capabilities and performance: are they truly linked in SMEs?1996Conceptual design of a family of products through the use of the Robust Concept Extrapolation Method 2007Innovation: The Living Laboratory Perspective 2011When Should RD & E and Marketing Collaborate? The Moderating Role of Exploration–Exploitation and Environmental Uncertainty 2009Toward a Contextually Anchored Service Innovation Typology 1999Introducing Interface Management in New Product Family Development 1995A framework for model and product family competition

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