Transport and Regional Dispersal of Tourists: Is Travel Modal Substitution a Source of Conflict between Low-Fare Air Services and Regional Dispersal?

Abstract

This article explores the relationship between low-cost carrier (LCC) service proliferation and regional dispersal of tourists by examining the mode choice decision of leisure tourists. This research applies a stated choice method controlling for travel mode attributes as well as trip context (whether a trip is single- or multidestination). The results suggest that leisure traveler mode choice is influenced by the trip context; however, low airfares more than offset this effect on travel mode choice. On the basis of data collected in the Northern New South Wales travel corridor in Australia, this article shows that a study of travel mode choice can reveal potential conflicts and synergies in the marketing and management of destinations. The results have implications for destinations worldwide.

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