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An examination of the effects of virtual experiential marketing on online customer intentions and loyalty
16 references·16 citing·32 second hopsampled
An examination of the effects of virtual experiential marketing on online customer intentions and loyalty (2010)An examination of the effects of virtual …Advances in Consumer Research (2025)Advances in Consumer ResearchCommunication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Time Flies When You’re Having…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Modern Methods for Business Research (1998)Modern Methods for Business R…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…The theory of planned behavior (1991)The theory of planned behaviorZero defections: quality comes to services. (1990)Zero defections: quality come…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Beyond boredom and anxiety (1975)Beyond boredom and anxietyConsumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective (2024)Consumers' continuance intent…How luxury brands build customer-based brand equity through phygital experience (2022)How luxury brands build custo…Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality (2021)Understanding Impact Sustaina…Consumer decision-making styles, involvement, and the intention to participate in online group buying (2021)Consumer decision-making styl…Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites (2020)Influence of young consumers’…Online customer experience in e-retailing: implications for web entrepreneurship (2019)Online customer experience in…Why do people buy virtual goods: A meta-analysis (2017)Why do people buy virtual goo…Impact of customer experience on loyalty: a multichannel examination (2017)Impact of customer experience…Why do players buy in-game content? An empirical study on concrete purchase motivations (2016)Why do players buy in-game co…Towards a unified customer experience in online shopping environments (2016)Towards a unified customer ex…Evolving the online customer experience … is there a role for online customer support? (2016)Evolving the online customer …The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study (2015)The impact of customer experi…Effects of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Apparel Clothing (2015)Effects of Customer Brand Per…Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands (2014)Linkages of retailer awarenes…Fashion retailing – past, present and future (2014)Fashion retailing – past, pre…Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing (2013)Linkages of retailer personal…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Coefficient Alpha and the Internal Structure of Tests (1951)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Subjective Well-Being (1984)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Handbook of Positive Psychology (2001)When to use and how to report the results of PLS-SEM (2018)Whence Consumer Loyalty? (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1991The theory of planned behavior90,729 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1998Modern Methods for Business Research6,534 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 1975Beyond boredom and anxiety5,708 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage14,725 cited

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  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • Cited by

    • 2016Towards a unified customer experience in online shopping environments354 cited
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    • 2015The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study236 cited
    • 2016Evolving the online customer experience … is there a role for online customer support?191 cited
    • 2017Why do people buy virtual goods: A meta-analysis169 cited
    • 2017Impact of customer experience on loyalty: a multichannel examination139 cited
    • 2014Fashion retailing – past, present and future136 cited
    • 2015Effects of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Apparel Clothing121 cited
    • 2020Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites120 cited
    • 2014Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention: A study of Indian food retail brands113 cited
    • 2021Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality106 cited
    • 2024Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective100 cited
    • 2013Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty: A study of Indian non-food retailing95 cited
    • 2021Consumer decision-making styles, involvement, and the intention to participate in online group buying82 cited
    • 2022How luxury brands build customer-based brand equity through phygital experience74 cited
    • 2019Online customer experience in e-retailing: implications for web entrepreneurship70 cited