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The Role of Affect in Attitude Formation: A Classical Conditioning Approach · Study

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ArticleThe Role of Affect in Attitude Formation: A Classical Conditioning Approach

Jihye Lim1998

Article1998

The Role of Affect in Attitude Formation: A Classical Conditioning Approach

Jihye Lim · Mukesh Bhargava

196 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Social and Intergroup Psychology

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1997The Psychology of Attitudes 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1987Dimensions of Consumer Expertise 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach 1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context

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Year1998

Typearticle

Published1998-04-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations196

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1177/0092070398262005

openalex_workW2125486193

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2009Implicit misattribution as a mechanism underlying evaluative conditioning.

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