Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Role of Affect in Attitude Formation: A Classical Conditioning Approach

11 references·16 citing·41 second hop

FromToDepth

this work references cited by second hop

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1997The Psychology of Attitudes7,143 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1987Dimensions of Consumer Expertise4,373 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context376 cited
1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited
1991A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context256 cited
1989The Effects of Background Music in Advertising: A Reassessment201 cited

Cited by

2004Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R341 cited
1999What we know about consumers’ color choices282 cited
2002Guilty by mere association: Evaluative conditioning and the spreading attitude effect.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

261 cited

2001A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets260 cited

2019The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator226 cited

2009Implicit misattribution as a mechanism underlying evaluative conditioning.218 cited

2018Consumer engagement with eWOM on social media: the role of social capital178 cited

2011Guilt appeals in cause-related marketing177 cited

2016Customer emotions and their triggers in luxury retail: Understanding the effects of customer emotions before and after entering a luxury shop136 cited

2007Animals in advertising: Love dogs? Love the ad!129 cited

2015Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising124 cited

2015Service Recovery via Social Media121 cited

2005Visual Rhetoric and Global Advertising Imagery113 cited

2008Virtual Nature Experiences as Emotional Benefits in Green Product Consumption100 cited

2009Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?99 cited

2006Colour and product choice: a study of gender roles99 cited