Article2015

The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team

Brendan Dwyer · Michael T. Mudrick · Greg P. Greenhalgh · Carrie W. LeCrom · Joris Drayer

44 citations0/0 files storedSport Management Review

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Sports, Gender, and Society Sport Psychology and Performance Consumer Behavior in Brand Consumption and Identification

Abstract

Highlights• An emotional bond between a fan and the team is a highly distinct attribute of spectator sport, yet little has been done to explore it.• A psychometrically sound instrument was developed to measure emotional attachment to a sport team.• Emotional attachment was found to have two unique factors: Investment and Dividend.• Investment represents the cognitive feelings one puts into the team and Dividend the affective feelings one derives from the team.• The differing forms of emotional attachment predicted what an individual would sacrifice for team success.

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Cited by

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