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Antecedents and consequences of emotional attachment to sport teams brands · Study

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ArticleAntecedents and consequences of emotional attachment to sport teams brands

Riadh Ladhari2022

Article2022

Antecedents and consequences of emotional attachment to sport teams brands

Riadh Ladhari · Soumaya Cheikhrouhou · Emna Zaaboub

25 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Sports, Gender, and Society

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1958The psychology of interpersonal relations.1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?1997Personality trait structure as a human universal.1946Attitudes and Cognitive Organization

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2023Symbolic consumption as a non-traditional predictor of brand loyalty in the sports industry, football club segment

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Year2022

Typearticle

Published2022-08-11

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations25

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-022-00285-7

openalex_workW4290974006

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