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Market-resistance and Valentine's Day events · Study

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ArticleMarket-resistance and Valentine's Day events

Angeline Grace Close2008

Article2008

Market-resistance and Valentine's Day events

Angeline Grace Close · George M. Zinkhan

77 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer behavior in food and health

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References

1994Analysis and Interpretation of Qualitative Data in Consumer Research 2015Writing Up Qualitative Research 1995How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment 1964Some Contemporary Approaches 1993Mundane Consumption and the Self: A Social‐Identity Perspective 2013Symbolic Self Completion 1993Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences 2008Anti-consumption and brand avoidance

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2020The effects of augmented reality mobile app advertising: Viral marketing via shared social experience 2011An exploratory investigation of Black Friday consumption rituals 2021Mapping the influence of country‐of‐origin knowledge, consumer ethnocentrism, and perceived risk on consumer action against foreign products 2015Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals 2019Creating value in product service systems through sharing

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Year2008

Typearticle

Published2008-03-11

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations77

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2008.01.027

openalex_workW2126198624

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2019The effect of anti-consumption lifestyle on consumer’s attitude and purchase intention toward commercial sharing systems

2014La propension à résister du consommateur : contribution à l’étude d’une disposition à s’opposer aux tentatives d’influence marchande

2014Consumers’ propensity to resist: A contribution to the study of the Disposition to oppose market influence attempts