The soaps: What's on and who cares?

Bradley S. Greenberg · Kimberly A. Neuendorf · Nancy L. Buerkel‐Rothfuss

44 citations0/0 files storedJournal of Broadcasting

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Media Influence and Health Media and Digital Communication Media, Gender, and Advertising

Abstract

This two‐pronged study analyzed soap opera content, centering on demographics, problems, conversations and sex behaviors, and surveyed soap viewers to determine viewing motives, involvement, and possible effects of soap viewing.

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1981Soap Opera Viewing: The Cultivation Effect 1981U. S. Programs on Australian Television: The Cultivation Effect 1981Sex on the Soap Operas: Afternoon Delight 1981Sex on the Soap Operas: Patterns of Intimacy

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2019Overcoming the unitary exploration of binge-watching: A cluster analytical approach 1990Implicit Theories of Marriage and Evaluations of Marriage on Television 1986Solving Problems on Prime-Time Television 1988Measuring violence on television

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