Behavioral Consequences of Fluctuating Group Success: An Internet Study of Soccer-Team Fans

Filip Boen · Norbert Vanbeselaere · Jos Feys

74 citations0/0 files storedThe Journal of Social Psychology

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Sports, Gender, and Society Social and Intergroup Psychology Consumer Behavior in Brand Consumption and Identification

Abstract

The authors tested the hypothesis that fans of a sports team avoid private contact with their team when it is unsuccessful (cutting off reflected failure, or CORF), whereas fans actively seek private contact with their team when it is successful (basking in reflected glory, or BIRG). During the 2nd half of the 1999-2000 soccer season, the authors registered the number of visitors who had surfed the Web sites of 16 Belgian and 18 Dutch 1st-division teams on the 1st working day following a championship game. The authors obtained 586 valid measurements, which were transformed into z scores for each team separately. In line with the hypothesis, there were significantly more visitors after the teams won (BIRG) than after they lost (CORF). The effects of game outcome were not mediated by pregame expectations or by the size of the wins or losses.

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References

1958The psychology of interpersonal relations.2000An Integrative Theory of Intergroup Conflict 1958The Psychology of Interpersonal Relations.1979The Social psychology of intergroup relations 1976Basking in reflected glory: Three (football) field studies.1997Sticking together of falling apart: In-group identification as a psychological determinant of group commitment versus individual mobility.1990Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies 1986Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure.

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