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Graduate Program of Instruction in Marketing Research: A Need Assessment
3 references·1 citing·13 second hop
Graduate Program of Instruction in Marketing Research: A Need Assessment (1987)Graduate Program of Instruction in Market…Occupational Outlook Handbook, 2012-13 (2012)Occupational Outlook Handbook…Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education (1981)Commercial Marketing Reseache…A Survey of Marketing Research (1964)A Survey of Marketing ResearchRethinking assessment of marketing research skills and knowledge: a new approach (2009)Rethinking assessment of mark…A Coefficient of Agreement for Nominal Scales (1960)Content Analysis: An Introduction to its Methodology. (1984)The Content Analysis Guidebook (2017)Careers and Noncommunication: The Case of Academic and Applied Marketing Research (1976)Merit Myopia and business school faculty publications (1991)Bridging the academic/practitioner divide in marketing (2006)The marketing research curriculum: Closing the practitioner–academic gaps (2019)Profitable listening for manufacturers and dealers (1968)Measures used to evaluate industrial marketing activities (1982)Process benchmarking as a market research tool for strategic planning (2001)Work-schedule characteristics and reported musculoskeletal disorders of registered nurses (2002)Social Work Education in Suicide Intervention and Prevention: An Unmet Need? (2006)Medical specialty prestige and lifestyle preferences for medical students (2010)
this work references cited by second hop

References

  • 2012Occupational Outlook Handbook, 2012-13361 cited
  • 1964A Survey of Marketing Research41 cited
  • 1981Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research Education20 cited

Cited by

  • 2009Rethinking assessment of marketing research skills and knowledge: a new approach6 cited

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