Article2004

Materialism and Affect: The Role of Self-Presentational Concerns

Andrew N. Christopher · Barry R. Schlenker

118 citations0/0 files storedJournal of Social and Clinical Psychology

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Consumer Behavior in Brand Consumption and Identification Psychological Well-being and Life Satisfaction Consumer Retail Behavior Studies

Abstract

Previous research has established an inverse relationship between materialism and psychological well-being (e.g., Belk, 1984). To test the hypothesis that the link between materialism and affect is due in part to an individual's level of self-presentational concern, American college students ( N = 297) completed the Richins and Dawson (1992) measure of materialism, the Brief Fear of Negative Evaluation Scale (FNE), the Social (SAI) and Personal (PAI) Identity Subscales of the Aspects of Identity Questionnaire, and the Brief Measures of Positive and Negative Affect Scales. Results indicated that the significant relationship between materialism and negative affect disappeared when FNE or SAI were statistically controlled, and that the significant relationship between materialism and positive affect disappeared when FNE was statistically controlled. Results are discussed in relation to other research that has explored reasons why materialism is related to lower level of psychological well-being.

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References

1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1988Possessions and the Extended Self 1975Public and private self-consciousness: Assessment and theory.1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation 1996Further Examining the American Dream: Differential Correlates of Intrinsic and Extrinsic Goals 1993A dark side of the American dream: Correlates of financial success as a central life aspiration.1985Measuring the Functional Components of Social Support

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