SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99
3 references·10 citing·47 second hop
Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99 (2001)Use of corporate sponsorship as a tobacco…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Sponsorship: An Important Component of the Promotions Mix (1987)Sponsorship: An Important Com…Corporate Philanthropy: A Strategic Approach to the Bottom-Line (1987)Corporate Philanthropy: A Str…Emergent gambling advertising; a rapid review of marketing content, delivery and structural features (2021)Emergent gambling advertising…Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods (2020)Transferring Racial/Ethnic Ma…Implementation of national action plans on noncommunicable diseases, Bhutan, Cambodia, Indonesia, Philippines, Sri Lanka, Thailand and Viet Nam (2018)Implementation of national ac…Corporate political activity of major food companies in Thailand: an assessment and policy recommendations (2018)Corporate political activity …College Students' Perception of Philip Morris's Tobacco-Related Smoking Prevention and Tobacco-Unrelated Social Responsibility (2012)College Students' Perception …Creating the “Desired Mindset”: Philip Morris's Efforts to Improve Its Corporate Image Among Women (2009)Creating the “Desired Mindset…Thailand—lighting up a dark market: British American tobacco, sports sponsorship and the circumvention of legislation (2006)Thailand—lighting up a dark m…How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control (2004)How Philip Morris unlocked th…Countering Tobacco Industry Sponsorship of Hispanic/Latino Organizations Through Policy Adoption: A Case Study (2004)Countering Tobacco Industry S…An Inside View of Tobacco Sports Sponsorship: An Historical Perspective (2003)An Inside View of Tobacco Spo…A Three-Dimensional Conceptual Model of Corporate Performance (1979)Corporate Social Responsibility (1999)61. Capitalism and Freedom (2002)The Overarching Effects of Ethical Reputation Regardless of CSR Cause Fit and Information Source (2015)Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries (2017)Can SMEs in the food industry expect competitive advantages from proactive CSR when CSR trade-offs exist? (2021)Interpretation and the Sciences of Man (1973)Entering the circle: hermeneutic investigation in psychology (1989)Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)‘We have a rich heritage and, we believe, a bright future’: how transnational tobacco companies are using Twitter to oppose policy and shape their public identity (2018)Hall of Mirrors: Corporate Philanthropy and Strategic Advocacy (2018)New image, same tactics: global tobacco and vaping industry strategies to promote youth vaping (2024)Tobacco industry documents: treasure trove or quagmire? (2000)Tobacco industry strategies for influencing European Community tobacco advertising legislation (2002)WHO Framework Convention on Tobacco Control: development of an evidence based global public health treaty (2003)Gaining access to Vietnam's cigarette market: British American Tobacco's strategy to enter ‘a huge market which will become enormous’ (2008)Motor racing, tobacco company sponsorship, barcodes and alibi marketing (2011)Tobacco industry globalization and global health governance: towards an interdisciplinary research agenda (2016)Big Food, Food Systems, and Global Health (2012)Manufacturing Epidemics: The Role of Global Producers in Increased Consumption of Unhealthy Commodities Including Processed Foods, Alcohol, and Tobacco (2012)Profits and pandemics: prevention of harmful effects of tobacco, alcohol, and ultra-processed food and drink industries (2013)Food industry political practices in Chile: “the economy has always been the main concern” (2020)Mapping of food industry strategies to influence public health policy, research and practice in South Africa (2020)The nutrition transition, food retail transformations, and policy responses to overnutrition in the East Asia region: A descriptive review (2022)Exposing and addressing tobacco industry conduct in low-income and middle-income countries (2015)The commercial determinants of health (2016)Investing in non-communicable disease prevention and management to advance the Sustainable Development Goals (2018)Noncommunicable Diseases Prevention Policies and Their Implementation in Africa: A Systematic Review (2022)Follow the Leader: Mimetic Isomorphism and Entry Into New Markets (1993)Understanding Racial-ethnic Disparities in Health: Sociological Contributions (2010)Costs, equity and acceptability of three policies to prevent obesity: A narrative review to support policy development (2020)The Racialized Marketing of Unhealthy Foods and Beverages: Perspectives and Potential Remedies (2022)The Reinforcing Natures of Hyper-Palatable Foods: Behavioral Evidence for Their Reinforcing Properties and the Role of the US Food Industry in Promoting Their Availability (2022)Qualitative Content Analysis (2014)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)The Mixed Methods Appraisal Tool (MMAT) version 2018 for information professionals and researchers (2018)COVID-19 vaccine rollout management and communication in Europe: one year on (2021)Protecting children and young people from contemporary marketing for gambling (2022)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Corporate Contributions As Managerial Masques: Reframing Corporate Contributions As Strategies to Influence Society* (1991)Corporate Philanthropy in the U.K. 1985–2000 Some Empirical Findings (2002)Dimensions of Business and Nonprofit Collaborative Relationships (2003)Attitudinal constructs towards sponsorship (1997)THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS (2003)An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes (2005)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1987Corporate Philanthropy: A Strategic Approach to the Bottom-Line213 cited
  • 1987Sponsorship: An Important Component of the Promotions Mix182 cited

Cited by

  • 2021Emergent gambling advertising; a rapid review of marketing content, delivery and structural features96 cited
  • 2018Corporate political activity of major food companies in Thailand: an assessment and policy recommendations59 cited
  • 2004How Philip Morris unlocked the Japanese cigarette market: lessons for global tobacco control51 cited
  • 2020Transferring Racial/Ethnic Marketing Strategies From Tobacco to Food Corporations: Philip Morris and Kraft General Foods51 cited
  • 2012College Students' Perception of Philip Morris's Tobacco-Related Smoking Prevention and Tobacco-Unrelated Social Responsibility49 cited
  • 2018Implementation of national action plans on noncommunicable diseases, Bhutan, Cambodia, Indonesia, Philippines, Sri Lanka, Thailand and Viet Nam43 cited
  • 2009Creating the “Desired Mindset”: Philip Morris's Efforts to Improve Its Corporate Image Among Women38 cited
  • 2006Thailand—lighting up a dark market: British American tobacco, sports sponsorship and the circumvention of legislation26 cited
  • 2004Countering Tobacco Industry Sponsorship of Hispanic/Latino Organizations Through Policy Adoption: A Case Study24 cited
  • 2003An Inside View of Tobacco Sports Sponsorship: An Historical Perspective

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

16 cited