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Sports Celebrity Influence On The Behavioral Intentions Of Generation Y
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Sports Celebrity Influence On The Behavioral Intentions Of Generation Y (2004)Sports Celebrity Influence On The Behavio…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Culture and Consumption: A Th…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Social Learning Theory. (1978)Social Learning Theory.Consumer Socialization: A Theoretical and Empirical Analysis (1978)Consumer Socialization: A The…“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)“Stop the unattainable ideal …Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility (2020)Examining the effects of cele…Content marketing in e-commerce platforms in the internet celebrity economy (2020)Content marketing in e-commer…Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes (2020)Boosting Health Campaign Reac…Behind influencer marketing: key marketing decisions and their effects on followers’ responses (2020)Behind influencer marketing: …Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption (2019)Celebrity Endorsement and the…The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017)The impacts of brand experien…Bridging the communication gap between Generation Y and the Baby Boomer generation (2017)Bridging the communication ga…A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects (2015)A new model of how celebrity …Impact of celebrity endorsement in advertising on brand image among Chinese adolescents (2013)Impact of celebrity endorseme…Encouraging brand loyalty in fickle generation Y consumers (2012)Encouraging brand loyalty in …An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior (2012)An examination of the celebri…Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm (2008)Impact of gambling advertisem…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Who Is the Celebrity in Advertising? 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this work references cited by second hop

References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1978Social Learning Theory.25,426 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1978Consumer Socialization: A Theoretical and Empirical Analysis1,086 cited
  • 1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited

Cited by

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  • 2021“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy315 cited
  • 2007Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images259 cited
  • 2007Theory of Reasoned Action253 cited
  • 2012An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior

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235 cited
  • 2013Impact of celebrity endorsement in advertising on brand image among Chinese adolescents225 cited
  • 2020Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes205 cited
  • 2020Content marketing in e-commerce platforms in the internet celebrity economy205 cited
  • 2012Encouraging brand loyalty in fickle generation Y consumers203 cited
  • 2015A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects202 cited
  • 2020Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility164 cited
  • 2017Bridging the communication gap between Generation Y and the Baby Boomer generation156 cited
  • 2019Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption154 cited
  • 2008Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm154 cited