An Overview of a Successful Export Industry from Regional Australia

Rumintha Wichramasekera · Geoff Bamberry

21 citations0/0 files storedInternational Journal of Wine Marketing

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Wine Industry and Tourism International Business and FDI Global trade and economics

Abstract

Australian wineries have shown a dynamism lacking in some other regional industries by successfully tapping into international markets. This paper provides an overview of Australian wineries engaged in exporting in terms of their age. size, domestic market penetration, level of export planning, attitudes towards factors enhancing or inhibiting exporting and reasons for advancing through the various stages of exporting. The overview also outlines a range of characteristics of the managers of exporting wineries. Comparisons are made with wineries that decide not to export. The overview uses a four stage model of internationalisation to analyse data from a survey of 292 Australian wineries as well as a number of case studies.

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References

1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments 2003Diffusion of innovations 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures 1977The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms 1997Network relationships and the internationalisation process of small software firms 1992On the Relationship Between Firm Size and Export Intensity 1989Management Influences on Export Performance: A Review of the Empirical Literature 1978‐1988 1996The Export Development Process: An Integrative Review of Empirical Models

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