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Incorporating Behavioral Anomalies in Strategic Models · Study

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ArticleIncorporating Behavioral Anomalies in Strategic Models

Chakravarthi Narasimhan2005

Article2005

Incorporating Behavioral Anomalies in Strategic Models

Chakravarthi Narasimhan · Eric T. Anderson · Lyle A. Brenner · Preyas S. Desai · Dmitri Kuksov · Paul R. Messinger +5 more

29 citations·0/0 files stored·Marketing Letters

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Experimental Behavioral Economics Studies

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1992Advances in prospect theory: Cumulative representation of uncertainty 1999A Theory of Fairness, Competition, and Cooperation 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model 1988Status quo bias in decision making

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2012Diverging Opinions 2015Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation 2016Intention–Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge 2013Differentiate or Imitate? The Role of Context-Dependent Preferences 2017Does Loss Aversion Preclude Price Variation?2013Pricing strategies with reference effects in competitive industries

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Year2005

Typearticle

Published2005-12-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations29

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1007/s11002-005-5898-9

openalex_workW2128674763

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2014The Bright Side of Loss Aversion in Dynamic and Competitive Markets

2016(When) are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers