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Systematic Review of Public Health Branding
16 references·13 citing·36 second hop
Systematic Review of Public Health Branding (2008)Systematic Review of Public Health Brandi…Advances in Consumer Research (2025)Advances in Consumer ResearchSocial Marketing Campaigns and Children's Media Use (2008)Social Marketing Campaigns an…Cochrane Handbook for Systematic Reviews of Interventions (2008)Cochrane Handbook for Systema…Health Communication Campaigns and Their Impact on Behavior (2007)Health Communication Campaign…What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence (2005)What Is and What Is Not Socia…The Theory of Planned Behaviour (2004)The Theory of Planned Behavio…A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States (2004)A Meta-Analysis of the Effect…Public Health Communication: Evidence for Behavior Change (2002)Public Health Communication: …Mass media interventions: effects on health services utilisation (2002)Mass media interventions: eff…A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement, Exposure, and New Information, and Beware the Secular Trend (2002)A Meta-Analysis of U.S. Healt…Tailoring Health Messages: Customizing Communication With Computer Technology (1999)Tailoring Health Messages: Cu…Branding Perspectives on Social Marketing (1998)Branding Perspectives on Soci…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsSocial Foundations of Thought and Action : A Social Cognitive Theory (1985)Social Foundations of Thought…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the “AUBe Vaccinated” Campaign (2023)Using Social Marketing to Pro…Mindfulness for Global Public Health: Critical Analysis and Agenda (2023)Mindfulness for Global Public…The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study (2021)The Role of Social Media in R…Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media (2021)Precision Public Health Campa…The Business of Bilateral Branding (2018)The Business of Bilateral Bra…Communicating about infectious disease threats: Insights from public health information officers (2018)Communicating about infectiou…Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal (2016)Unlocking the potential of br…Recent trends in working with the private sector to improve basic healthcare: a review of evidence and interventions (2016)Recent trends in working with…Systematic review of health branding: growth of a promising practice (2014)Systematic review of health b…Brands at Work: The Search for Meaning in Mundane Work (2014)Brands at Work: The Search fo…Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases (2013)Systematic literature review …Still the Dark Continent: A Content Analysis of Research About Africa and by African Scholars in 18 Major Communication-Related Journals (2013)Still the Dark Continent: A C…Fuzzy promises (2012)Fuzzy promisesMeta-analysis in clinical trials (1986)Public Communication Campaigns (2001)INTERRUPTED TIME SERIES DESIGNS IN HEALTH TECHNOLOGY ASSESSMENT: LESSONS FROM TWO SYSTEMATIC REVIEWS OF BEHAVIOR CHANGE STRATEGIES (2003)Lessons Learned from Public Health Mass Media Campaigns: Marketing Health in a Crowded Media World (2004)Storylines of research in diffusion of innovation: a meta-narrative approach to systematic review (2005)Empirical evidence of bias. 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Operationalising data saturation for theory-based interview studies (2009)Prospective prediction of health-related behaviours with the Theory of Planned Behaviour: a meta-analysis (2011)The theory of planned behavior (1991)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)
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References

  • 2008Cochrane Handbook for Systematic Reviews of Interventions25,045 cited
  • 1985Social Foundations of Thought and Action : A Social Cognitive Theory19,175 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2004The Theory of Planned Behaviour4,446 cited
  • 1995Building Strong Brands4,432 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1964The Concept of the Marketing Mix961 cited
  • 1999Tailoring Health Messages: Customizing Communication With Computer Technology635 cited
  • 2004A Meta-Analysis of the Effect of Mediated Health Communication Campaigns on Behavior Change in the United States535 cited
  • 2002Mass media interventions: effects on health services utilisation532 cited
  • 2007Health Communication Campaigns and Their Impact on Behavior396 cited
  • 2002Public Health Communication: Evidence for Behavior Change319 cited
  • 2002A Meta-Analysis of U.S. Health Campaign Effects on Behavior: Emphasize Enforcement, Exposure, and New Information, and Beware the Secular Trend147 cited
  • 2005What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence133 cited
  • 1998Branding Perspectives on Social Marketing129 cited

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  • 2008Social Marketing Campaigns and Children's Media Use109 cited
  • Cited by

    • 2023Mindfulness for Global Public Health: Critical Analysis and Agenda87 cited
    • 2014Systematic review of health branding: growth of a promising practice74 cited
    • 2018Communicating about infectious disease threats: Insights from public health information officers68 cited
    • 2016Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal68 cited
    • 2014Brands at Work: The Search for Meaning in Mundane Work56 cited
    • 2016Recent trends in working with the private sector to improve basic healthcare: a review of evidence and interventions52 cited
    • 2021The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study45 cited
    • 2021Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media34 cited
    • 2013Systematic literature review to examine the evidence for the effectiveness of interventions that use theories and models of behaviour change: towards the prevention and control of communicable diseases32 cited
    • 2013Still the Dark Continent: A Content Analysis of Research About Africa and by African Scholars in 18 Major Communication-Related Journals23 cited
    • 2012Fuzzy promises23 cited
    • 2023Using Social Marketing to Promote COVID-19 Vaccination Uptake: A Case Study from the “AUBe Vaccinated” Campaign19 cited
    • 2018The Business of Bilateral Branding3 cited