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Marketing ecológico y sistemas de gestión ambiental: conceptos y estrategias empresariales
12 references·0 citing·40 second hop
Marketing ecológico y sistemas de gestión ambiental: conceptos y estrategias empresariales (2002)Marketing ecológico y sistemas de gestión…Dirección de Marketing (2012)Dirección de MarketingMarketing: conceptos y estrategias (2000)Marketing: conceptos y estrat…Marketing y medio ambiente: una aproximación teórica revisada (1997)Marketing y medio ambiente: u…THE PROCESS OF GREENING: RESULTS FROM THE NORDIC BUSINESS ENVIRONMENTAL BAROMETER (1996)THE PROCESS OF GREENING: RESU…Strategies for environmental advertising (1993)Strategies for environmental …Corporate strategy and the environment (1992)Corporate strategy and the en…Environmental Advertising Claims: A Preliminary Investigation (1991)Environmental Advertising Cla…Cause marketing: a new direction in the marketing of corporate responsibility (1991)Cause marketing: a new direct…Green consumerism and the societal marketing concept: Marketing strategies for the 1990's (1990)Green consumerism and the soc…A Generic Concept of Marketing (1972)A Generic Concept of MarketingRecycling Solid Wastes: A Channels-of-Distribution Problem (1971)Recycling Solid Wastes: A Cha…Incorporating Ecology into Marketing Strategy: The Case of Air Pollution (1971)Incorporating Ecology into Ma…The Practice of Management. (1955)Responding to product liability crises (1993)Environmental management and business strategy: Towards a new strategic paradigm (1996)Stakeholder pressure and greenhouses gas voluntary disclosures (2021)Broadening the Concept of Marketing (1969)Social Marketing: An Approach to Planned Social Change (1971)Features contributing to the growth of ethical consumerism ‐ a preliminary investigation (1996)Corporate social responsibility in food retailing (2000)Incorporating green purchasing into the frame of ISO 14000 (2004)The Social Responsibility of Business Is to Increase Its Profits (2007)The Psychology of Interpersonal Relations. (1958)The psychology of interpersonal relations. (1958)Architecture of Cognition (1983)Green value added (2006)Re‐evaluating green marketing strategy: a stakeholder perspective (2007)Green consumer market segmentation: empirical findings from Portugal (2010)Altruism: An examination of the concept and a review of the literature. (1970)Corporate Contributions: Altruistic or For-Profit? (1982)Cause Related Marketing and Corporate Philanthropy in the Privately Held Enterprise (1998)Can the Overcommercialization of Cause-Related Marketing Harm Society? (2001)The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2014)Current issues and research in advertising (1978)Reliability of Nominal Data Based on Qualitative Judgments (1989)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Facing the backlash: green marketing and strategic reorientation in the 1990s (2000)Investment with a Conscience: Examining the Impact of Pro-Social Attitudes and Perceived Financial Performance on Socially Responsible Investment Behavior (2007)How does greenwashing affect green branding equity and purchase intention? An empirical research (2018)Brand assessment: a key element of marketing strategy (1997)Green marketing philosophy: a study of Spanish firms with ecolabels (2005)Fundamentos del marketing (2013)How does corporate social responsibility create value for consumers? (2011)A qualitative examination of factors affecting reverse logistics systems for end‐of‐life computers (2002)The returns management process in supply chain strategy (2007)The role of cooperatives in overcoming the barriers to adoption of renewable energy (2013)Developing Buyer-Seller Relationships (1987)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain (2003)Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market (2008)The relationship between identification and loyalty in a public university: Are there differences between (the perceptions) professors and graduates? (2019)
this work references cited by second hop

References

  • 1972A Generic Concept of Marketing1,427 cited
  • 2012Dirección de Marketing329 cited
  • 1993Strategies for environmental advertising276 cited
  • 2000Marketing: conceptos y estrategias276 cited
  • 1971Incorporating Ecology into Marketing Strategy: The Case of Air Pollution273 cited
  • 1991Cause marketing: a new direction in the marketing of corporate responsibility265 cited
  • 1991Environmental Advertising Claims: A Preliminary Investigation255 cited
  • 1971Recycling Solid Wastes: A Channels-of-Distribution Problem188 cited
  • 1990Green consumerism and the societal marketing concept: Marketing strategies for the 1990's187 cited
  • 1992Corporate strategy and the environment100 cited
  • 1997Marketing y medio ambiente: una aproximación teórica revisada13 cited
  • 1996THE PROCESS OF GREENING: RESULTS FROM THE NORDIC BUSINESS ENVIRONMENTAL BAROMETER12 cited

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