Obama's Wired Campaign: Lessons for Public Health Communication

Lorien C. Abroms · R. Craig Lefebvre

82 citations0/0 files storedJournal of Health Communication

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Social Media and Politics Public Relations and Crisis Communication Social Media in Health Education

Abstract

For those who still question the value of new media in public health campaigns, the election of Barack Obama as the 44th president of the United States can be instructive. Obama's campaign strategy...

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1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1992Health Behavior and Health Education: Theory, Research, and Practice 1956The Power Elite 2016SOCIAL NETWORKS AND SOCIAL SUPPORT

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