Social Movement Rhetoric and the Social Psychology of Collective Action: A Case Study of Anti-Abortion Mobilization

Nick Hopkins · Stephen David Reicher

45 citations0/0 files storedHuman Relations

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Rhetoric and Communication Studies Social and Intergroup Psychology Social Movements and Cultural Identity

Abstract

This paper seeks to contribute toward an integrated approach to social movement mobilization. It does so through considering how a social psychological account of the determination of collective behavior (self-categorization theory) may be applied to the mobilization rhetoric of social movements. More specifically it argues that as people may define themselves and act in terms of social categories, we may usefully conceive of social movement rhetoric as being organized so as to construct social category definitions which allow the activists' preferred course of action to be taken on by others as their own. Our theoretical argument is illustrated through the detailed analysis of category construction in contemporary U.K. anti-abortion argumentation.

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References

1965Society and the Adolescent Self-Image 1979The measurement of organizational commitment 1989Rediscovering the Social Group: A Self-Categorization Theory.1986Frame Alignment Processes, Micromobilization, and Movement Participation 1951The Influence of Source Credibility on Communication Effectiveness 1994Self and Collective: Cognition and Social Context 2017Communication And Persuasion 1979Consequences of individual feedback on behavior in organizations.

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