From cultural adaptation to cross-cultural discursive competence

Abstract

Cross-cultural competence is often studied as part of the foreigner's one-way adaptation to the host culture while ignoring the dynamic nature of adaptation at the discourse level of interactions. To address this issue, this article proposes a conceptual model to study cross-cultural discursive competence exhibited in individual interactions in business settings. The model is based on relational empathy and genre theories and, in particular, it develops the notional concepts of `cultural space' and `text reconstruction' that stress a two-way cultural adaptation underpinned by building relational empathy and intercultural alliances. In addition, the study proposes that the triangulation of cultural, institutional and sociocognitive spaces is the key to understanding and interpreting text reconstruction as a dynamic process of two-way cultural adaptation. The three-space model is exemplified through an analysis of cross-cultural interactions that occurred at a business negotiation meeting.

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