Identity Needs Versus Social Opportunities: The Use of Group-Level and Individual-Level Identity Management Strategies

1997-03-01articleSocial Psychology Quarterly169 citationsgreen

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Social and Intergroup Psychology Consumer Behavior in Brand Consumption and Identification Social Power and Status Dynamics

Abstract

Naomi Ellemers, Wendy Van Rijswijk, Identity Needs Versus Social Opportunities: The Use of Group-Level and Individual-Level Identity Management Strategies, Social Psychology Quarterly, Vol. 60, No. 1 (Mar., 1997), pp. 52-65

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References

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