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Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Value
16 references·0 citing·36 second hop
Customer-Based Corporate Valuation - Integrating the Concepts of Customer Equity and Shareholder Value (2007)Customer-Based Corporate Valuation - Inte…The Service Profit Chain (2010)The Service Profit ChainManage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Valuing Customers (2004)Valuing CustomersCustomer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing (1999)Marketing, Business Processes…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…Why Satisfied Customers Defect (1996)Why Satisfied Customers DefectThe loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectValuation: Measuring and managing the value of companies (1992)Valuation: Measuring and mana…Valuation: Measuring and Managing the Value of Companies. (1991)Valuation: Measuring and Mana…Zero defections: quality comes to services. (1990)Zero defections: quality come…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…Principles of Corporate Finance. (1981)Principles of Corporate Finan…Putting the Service-Profit Chain to Work (1994)The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study (1996)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Steps toward a science of service systems (2007)Exploration and Exploitation in Organizational Learning (1991)The Changing Role of Marketing in the Corporation (1992)Process innovation: reengineering work through information technology (1993)Evolving to a New Dominant Logic for Marketing (2003)A Strategic Framework for Customer Relationship Management (2005)Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)Consumer Value: A Framework for Analysis and Research (1999)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Does Corporate Social Responsibility Influence Firm Performance of Indian Companies? (2010)Customer value: The next source for competitive advantage (1997)E‐satisfaction and e‐loyalty: A contingency framework (2003)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)CONSEQUENCES OF INDIVIDUALS' FIT AT WORK: A META‐ANALYSIS OF PERSON–JOB, PERSON–ORGANIZATION, PERSON–GROUP, AND PERSON–SUPERVISOR FIT (2005)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Capital Structure Puzzle (1984)The Determinants of Capital Structure Choice (1988)The theory and practice of corporate finance: evidence from the field (2001)Loyalty programs and their impact on repeat-purchase loyalty patterns (1997)Is performance driven by industry‐or firm‐specific factors? A new look at the evidence (2002)
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References

  • 1990Zero defections: quality comes to services.5,435 cited
  • 1981Principles of Corporate Finance.3,634 cited
  • 1992Valuation: Measuring and managing the value of companies2,284 cited
  • 1995Why Satisfied Customers Defect2,230 cited
  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,978 cited
  • 1991Valuation: Measuring and Managing the Value of Companies.1,438 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing1,101 cited
  • 2010The Service Profit Chain1,039 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004Valuing Customers890 cited
  • 1996Why Satisfied Customers Defect818 cited
  • 2010Manage Marketing by the Customer Equity Test759 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?

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663 cited
  • 2002Customer lifetime value research in marketing: A review and future directions599 cited
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