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Motivational appeal in normative theories of enterprise

13 citations0/0 files storedResearch in ethical issues in organizations

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Ethics in Business and Education Entrepreneurship Studies and Influences Corporate Social Responsibility and Sustainability

Abstract

This article examines how normative theories of enterprise can be strengthened by incorporating the empirical study of motivation into the theory-development process. The link between moral conduct and motivation in the literature is reviewed, the framework for Motivational Appeal Analysis introduced and applied, and implications for theory and research are discussed.

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1978Social Learning Theory.1991Institutions, Institutional Change and Economic Performance 2010Strategic management a stakeholder approach 1954A Theory of Social Comparison Processes 1985Social Foundations of Thought and Action : A Social Cognitive Theory 1997Motivation and Personality 2015Mind, Self, and Society 1979The Social Psychology of Organizations.

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