Designed for success - empirical evidence on features of corporate Web pages

Nils Madeja · Detlef Schoder

24 citations0/0 files storedHawaii International Conference on System Sciences (HICSS)

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Technology Adoption and User Behaviour Digital Marketing and Social Media Information Architecture and Usability

Abstract

We investigate how eight concepts derived from the media characteristics of the WWW impact corporate success in e-business if implemented as features of companies' Web sites. We construct a path model for testing our research hypotheses on three subsets of a representative survey of 1,308 cases, 469 general, 215 which target businesses (B2B), and 224 companies which target consumers (B2C). We find that information and functionality richness as well as keeping the site up to date are the key drivers of success for general companies. The key success factors for B2B-companies appear to be the interactive character of the site as well as keeping it up-to-date. B2C-companies can increase their success in e-business if their Web sites show content from a variety of media as well as if they are easy to navigate and readily accessible.

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References

2001Value creation in E‐business 1998Issues and opinion on structural equation modeling 2000Exploring the factors associated with Web site success in the context of electronic commerce 1998The Real Value of On-Line Communities 1994Electronic Commerce: Strategies and Models for Business-to-Business Trading 2001Consumer Behavior in Web-Based Commerce: An Empirical Study 1996Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung 2001Electronic Commerce Customer Relationship Management: An Assessment of Research

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2009An e-commerce performance assessment model: Its development and an initial test on e-commerce applications in the retail sector of China 2008Spinning the Web: The Interplay of Web Design Features and Product Types 2007Web Site Analysis: A Review and Assessment of Previous Research 2014Effect of Website Quality Factors on the Success of Agricultural Products B2C E-commerce

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