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A cross-cultural comparison of brand extension success factors: A meta-study
16 references·1 citing·34 second hop
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References

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  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
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  • 2002Hofstede's model of national cultural differences and their consequences: A triumph of faith - a failure of analysis2,557 cited
  • 1993Cultural constraints in management theories2,490 cited
  • 1993Riding the waves of culture: Understanding cultural diversity in business

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2,432 cited
  • 1994Beyond individualism/collectivism: New cultural dimensions of values.2,403 cited
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    • 2015Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services15 cited