Enhancing Entrepreneurial Orientation Research: Operationalizing and Measuring a Key Strategic Decision Making Process

Abstract

As a means to enhance prescriptive theory on a firm’s entrepreneurial orientation, this paper addresses the strengths and weaknesses of three approaches to measurement: managerial perceptions, firm behaviors, and resource allocations. We examine a set of recent studies employing these approaches, propose important contingencies regarding their use, and suggest that measurement accuracy can be improved by using a triangulation of methods. The paper concludes with a discussion of theoretical, resource availability, and interpretability considerations in measurement selection.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 842 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.