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Are Product Returns a Necessary Evil? Antecedents and Consequences
16 references·16 citing·46 second hopsampled
Are Product Returns a Necessary Evil? Antecedents and Consequences (2009)Are Product Returns a Necessary Evil? Ant…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Multichannel Shopping: Causes and Consequences (2007)Multichannel Shopping: Causes…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…The mismanagement of customer loyalty. (2002)The mismanagement of customer…Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes (2001)Remote Purchase Environments:…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Manufacturer's Return Policies and Retail Competition (1997)Manufacturer's Return Policie…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Advertising Strategies to Increase Usage Frequency (1996)Advertising Strategies to Inc…Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Return on Quality (ROQ): Maki…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis (1987)Defensive Marketing Strategy …Gift Giving in Anthropological Perspective (1983)Gift Giving in Anthropologica…Online and offline retailing: What we know and directions for future research (2022)Online and offline retailing:…Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer (2019)Why Do Stores Drive Online Sa…Taking stock of consumer returns: A review and classification of the literature (2019)Taking stock of consumer retu…Branding in the era of digital (dis)intermediation (2019)Branding in the era of digita…The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment (2018)The Value of Fit Information …The Impact of Online Product Reviews on Product Returns (2018)The Impact of Online Product …Online purchase return policy leniency and purchase decision: Mediating role of consumer trust (2018)Online purchase return policy…To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns (2016)To Keep or Not to Keep: Effec…Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior (2016)Exploring the Effects of “Wha…Customer online shopping anxiety within the Unified Theory of Acceptance and Use Technology (UTAUT) framework (2016)Customer online shopping anxi…The impact of green supply chain management practices on firm performance: the role of collaborative capability (2015)The impact of green supply ch…The role of physical distribution services as determinants of product returns in Internet retailing (2014)The role of physical distribu…Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment (2014)Perceived Risk, Product Retur…The impact of institutional pressures, top managers' posture and reverse logistics on performance—Evidence from China (2013)The impact of institutional p…Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns (2012)Return Shipping Policies of O…Reverse logistics capabilities: antecedents and cost savings (2010)Reverse logistics capabilitie…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Understanding Customer Experience Throughout the Customer Journey (2016)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Customer Engagement as a New Perspective in Customer Management (2010)Toward a theory of customer engagement marketing (2016)Econometric Analysis of Panel Data (2021)A Model of Advertising and Product Quality (1978)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Social Media in Tourism and Hospitality: A Literature Review (2013)Advances in Consumer Research (2025)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Going to Extremes: Managing Service Encounters and Assessing Provider Performance (1995)Perceived e‐service quality (PeSQ) (2007)Mining Marketing Meaning from Online Chatter: Strategic Brand Analysis of Big Data Using Latent Dirichlet Allocation (2014)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Valuing Customers (2004)Creating Enduring Customer Value (2016)The Rise of Anthropological Theory (1970)Marketing as Exchange (1975)Situational Variables and Consumer Behavior (1975)Liberatory Postmodernism and the Reenchantment of Consumption (1995)The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis (2008)A Framework for Conceptual Contributions in Marketing (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Conditional logit analysis of qualitative choice behavior (1972)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
  • 1987Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis1,394 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 1983Gift Giving in Anthropological Perspective916 cited
  • 2002The mismanagement of customer loyalty.769 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1997Manufacturer's Return Policies and Retail Competition467 cited
  • 2001Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes434 cited
  • 2007Multichannel Shopping: Causes and Consequences

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393 cited
  • 1996Advertising Strategies to Increase Usage Frequency290 cited
  • Cited by

    • 2018The Impact of Online Product Reviews on Product Returns263 cited
    • 2018Online purchase return policy leniency and purchase decision: Mediating role of consumer trust230 cited
    • 2012Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns229 cited
    • 2019Branding in the era of digital (dis)intermediation225 cited
    • 2015The impact of green supply chain management practices on firm performance: the role of collaborative capability213 cited
    • 2016Customer online shopping anxiety within the Unified Theory of Acceptance and Use Technology (UTAUT) framework209 cited
    • 2013The impact of institutional pressures, top managers' posture and reverse logistics on performance—Evidence from China186 cited
    • 2022Online and offline retailing: What we know and directions for future research185 cited
    • 2014The role of physical distribution services as determinants of product returns in Internet retailing181 cited
    • 2010Reverse logistics capabilities: antecedents and cost savings177 cited
    • 2014Perceived Risk, Product Returns, and Optimal Resource Allocation: Evidence from a Field Experiment176 cited
    • 2016To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns168 cited
    • 2018The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment166 cited
    • 2016Exploring the Effects of “What” (Product) and “Where” (Website) Characteristics on Online Shopping Behavior162 cited
    • 2019Taking stock of consumer returns: A review and classification of the literature161 cited
    • 2019Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer159 cited