What Is the Strategic Role of Online Newspapers?

Arne H. Krumsvik

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Journalism and Media Studies Media Studies and Communication Media and Digital Communication

Abstract

Abstract The newspapers are in a pressed situation of circulation decline. This is partly a consequence of increased Internet usage, a development the papers themselves have helped push forward. This survey reveals that Norwegian newspapers executives do not approve fully of their own organizations’ online activities, and explores their rationale for online publishing: Is it marketing of the print product, the development of new business, or are the newspapers still in an explorative mode?

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2008Cross-Media News Journalism : Institutional, Professional and Textual Strategies and Practices in Multi-Platform News Production 2017Evaluating Strategic Approaches to Competitive Displacement: The Case of the U.S. Newspaper Industry 2009Strategy and Structure for Online News Production – Case Studies of CNN and NRK 2013Size, ownership and innovation in newspapers 2014Stability in Times of Change: Trends in Newspaper Executives’ Attitudes towards Digital Media

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