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Factors Affecting Hoteliers’ Decision to Advertise in Travel Magazine
3 references·4 citing·26 second hop
Factors Affecting Hoteliers’ Decision to Advertise in Travel Magazine (2011)Factors Affecting Hoteliers’ Decision to …How much visual power can a magazine take? (2004)How much visual power can a m…Competitive advantage through sponsorship (2004)Competitive advantage through…Determining the optimal return on investment for an advertising campaign (1996)Determining the optimal retur…The Relative Effect of Growth of Economy, Industry Expansion, and Firm-Specific Factors on Corporate Hotel Performance in Sri Lanka (2020)The Relative Effect of Growth…Determinants of tourism hotel market efficiency (2016)Determinants of tourism hotel…Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates (2015)Understanding marketing strat…Cyclical effects of advertising on hotel sales, risk and return (2015)Cyclical effects of advertisi…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand (2006)Does sponsorship work in the same way in different sponsorship contexts? (2010)Sponsorship-linked marketing: research surpluses and shortages (2019)The Measurement of Meaning (1957)A Theory of Semiotics (1976)Reading images: the grammar of visual design (1996)Specification Tests in Econometrics (1978)Analysis of Panel Data (2003)Econometric Analysis of Panel Data (2021)Understanding the effects of economic policy uncertainty on US tourism firms’ performance (2021)Zero defections: quality comes to services. (1990)Role of social media in online travel information search (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Service guarantees: a strategic mechanism to minimise customers’ perceived risk in service organisations (2001)A holistic examination of Net Promoter (2008)Investment decisions and sensitivity analysis: NPV-consistency of rates of return (2018)The Measurement of Productive Efficiency (1957)Measuring the efficiency of decision making units (1978)An Introduction to Efficiency and Productivity Analysis (2005)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)
this work references cited by second hop

References

  • 2004Competitive advantage through sponsorship216 cited
  • 1996Determining the optimal return on investment for an advertising campaign60 cited
  • 2004How much visual power can a magazine take?15 cited

Cited by

  • 2016Determinants of tourism hotel market efficiency35 cited
  • 2020The Relative Effect of Growth of Economy, Industry Expansion, and Firm-Specific Factors on Corporate Hotel Performance in Sri Lanka17 cited
  • 2015Understanding marketing strategies with particular reference to small- and medium-sized hotel businesses in the United Arab Emirates15 cited
  • 2015Cyclical effects of advertising on hotel sales, risk and return11 cited

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