E‐business strategy: how to benefit from a hype

Floris P.C. van Hooft · Robert A. Stegwee

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Information Technology Governance and Strategy Business Strategies and Innovation Digital Innovation in Industries

Abstract

A fundamental approach to setting up an e‐business initiative is needed to fully utilise the capabilities of Internet technology in a specific business setting. Such an initiative has to build on the strengths of the organisation and take full advantage of the opportunities in the market, meanwhile identifying costly unsuccessful projects and preventing unwanted market disturbances introduced by carelessly designed e‐commerce solutions. In this paper, a method is presented for the development of an e‐business, based on research in the area of strategic information systems planning. The proposed method is designed to help clarify a strategic e‐business vision and to solicit management commitment to change and take action on new business opportunities. In addition, it takes into account the unique possibilities of an organisation’s IT architecture, thus further advancing the value of past investments in IT.

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance 1998Competitive advantage: creating and sustaining superior performance 1985How information gives you competitive advantage 1997Exploring corporate strategy 1999Blown to Bits: How the New Economics of Information Transforms Strategy 1988The Implementation of Strategic Information Systems Planning Methodologies 2002E‐commerce: the challenge for UK SMEs in the twenty‐first century 1999A Framework for Identifying Web-Based Electronic Commerce Opportunities

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