Netnography: Doing Ethnographic Research OnlineStephanie O’Donohoe2010-01-01articleInternational Journal of Advertising1,983 citationsclosedNo readable copy stored yet — this record is metadata only.Focus Groups and Qualitative MethodsDigital Marketing and Social MediaQualitative Research Methods and EthicsAbstract(2010). Netnography: Doing Ethnographic Research Online. International Journal of Advertising: Vol. 29, No. 2, pp. 328-330.Citations in this libraryStored only when both papers are in the corpus — 1,983 citations exist upstream.Cited by2015Netnography2016Consumer behavior in social commerce: A literature review2016Skype as a Tool for Qualitative Research Interviews2012Brand communities embedded in social networks2017Social Media and the Formation of Organizational Reputation2015Internet memes as contested cultural capital: The case of 4chan’s /b/ board2017The power of social media storytelling in destination branding2023“Collaborating” with AI: Taking a System View to Explore the Future of Work