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Les marques perçues comme « nostalgiques »: conséquences sur les attitudes et les relations des consommateurs à la marque
16 references·1 citing·33 second hop
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  • 2025Advances in Consumer Research13,486 cited
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1,243 cited
  • 1994Special Possessions and the Expression of Material Values931 cited
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    • 2016Consumers’ responses to brand heritage : cognitive and affective paths6 cited