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The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth
16 references·7 citing·48 second hop
The Impact of International Football Matches on Primary Sponsors and Shareholder Wealth (2014)The Impact of International Football Matc…Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-analytic Review and Theoretical Integration (2011)Firm-Specific Assets, Multina…Toward More Effective Research on the Multinationality-Performance Relationship (2009)Toward More Effective Researc…The impact of title event sponsorship announcements on shareholder wealth (2008)The impact of title event spo…The theoretical rationale for a multinationality-performance relationship (2007)The theoretical rationale for…The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth (2004)The NASCAR Phenomenon: Auto R…When Bad Things Happen to the Endorsers of Good Products (2001)When Bad Things Happen to the…The Value of Winning in Motorsports: Sponsorship-linked Marketing (2001)The Value of Winning in Motor…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships (2001)Assessing the Market Value of…Brand Values and Capital Market Valuation (1998)Brand Values and Capital Mark…The Value of Olympic Sponsorships: Who is Capturing the Gold? (1997)The Value of Olympic Sponsors…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…Toward an Eclectic Theory of International Production: Some Empirical Tests (1980)Toward an Eclectic Theory of …Estimating betas from nonsynchronous data (1977)Estimating betas from nonsync…Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance (2022)Sponsorship and the Resource-…Are firms like fair-weathered fans? Examining decision-making in B2B relationships (2020)Are firms like fair-weathered…Analyzing Price Premiums In International Sponsorship Exchange (2020)Analyzing Price Premiums In I…Sponsoring of professional cycling: what does it mean for stock prices? (2018)Sponsoring of professional cy…The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events (2017)The Sponsorship Motive Matrix…Pre-Empting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry? (2017)Pre-Empting the Competition: …From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities (2016)From Assessment to Purchase: …The Future of the Multinational Enterprise (1976)Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors (1992)INTERNATIONAL EXPANSION THROUGH START-UP OR ACQUISITION: A LEARNING PERSPECTIVE. 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Institutional development, market competition, and the logic of interdependence between governments and SOEs (2016)Home Country Institutions and the Internationalization-Performance Relationship (2016)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth (2002)Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal (2013)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)Managing Brand Equity (1991)Building Strong Brands (1995)Earnings, Book Values, and Dividends in Equity Valuation* (1995)Perspectives on Recent Capital Market Research (2002)Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding (2006)The Association between Sustainability Governance Characteristics and the Assurance of Corporate Sustainability Reports (2014)
this work references cited by second hop

References

  • 1980Toward an Eclectic Theory of International Production: Some Empirical Tests3,049 cited
  • 1977Estimating betas from nonsynchronous data2,751 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 1998Brand Values and Capital Market Valuation541 cited
  • 2007The theoretical rationale for a multinationality-performance relationship415 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 2011Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-analytic Review and Theoretical Integration282 cited
  • 2001Assessing the Market Value of Sponsoring: Corporate Olympic Sponsorships184 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms169 cited
  • 2001The Value of Winning in Motorsports: Sponsorship-linked Marketing162 cited
  • 2008The impact of title event sponsorship announcements on shareholder wealth140 cited
  • 2009Toward More Effective Research on the Multinationality-Performance Relationship138 cited
  • 2004The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth126 cited

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2001
When Bad Things Happen to the Endorsers of Good Products
124 cited
  • 1997The Value of Olympic Sponsorships: Who is Capturing the Gold?92 cited
  • Cited by

    • 2016From Assessment to Purchase: A Three-Stage Model of the Marketing Funnel in Sponsorship Activities27 cited
    • 2017Pre-Empting the Competition: How Do Shareholders View Sponsorships in the Sport Apparel Industry?21 cited
    • 2017The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events14 cited
    • 2020Are firms like fair-weathered fans? Examining decision-making in B2B relationships14 cited
    • 2020Analyzing Price Premiums In International Sponsorship Exchange13 cited
    • 2018Sponsoring of professional cycling: what does it mean for stock prices?13 cited
    • 2022Sponsorship and the Resource-Based View of the Firm: Effects on the Acquisition of Resources, Demand, the Recruitment of Human Capital, and Organizational Performance10 cited