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When Bad Things Happen to the Endorsers of Good Products · Study

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ArticleWhen Bad Things Happen to the Endorsers of Good Products

Therese A. Louie2001

Article2001

When Bad Things Happen to the Endorsers of Good Products

Therese A. Louie · Robert L. Kulik · Robert C. Jacobson

124 citations·0/0 files stored·Marketing Letters

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Corporate Identity and Reputation Financial Markets and Investment Strategies Consumer Behavior in Brand Consumption and Identification

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References

1985Using daily stock returns 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep 1980A cognitive (attribution)-emotion-action model of motivated behavior: An analysis of judgments of help-giving.1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis 1998Endorsers in Advertising: The Case of Negative Celebrity Information 1983Averages of Forecasts: Some Empirical Results 1981Using Financial Data to Measure Effects of Regulation

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2012An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior 2023The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness 2021Making and breaking relationships on social media: the impacts of brand and influencer betrayals 2007A review of the application of event studies in marketing 2019Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns

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2008Exploring the relationship between celebrity endorser effects and advertising effectivenessarticle · 4 shared references 2001Selecting Celebrity Endorsers: The Practitioner’s Perspectivearticle · 4 shared references 2016Celebrity endorsements: a literature review and research agendaarticle · 4 shared references 2006The Differential Effects of Celebrity and Expert Endorsements on Consumer Risk Perceptions. The Role of Consumer Knowledge, Perceived Congruency, and Product Technology Orientationarticle · 4 shared references 2008Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinctionarticle · 4 shared references 2011Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intentionarticle · 4 shared references

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Year2001

Typearticle

Published2001-02-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations124

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1023/a:1008159717925

openalex_workW7672853

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2013When a celebrity endorser is disgraced: A twenty-five-year event study

2016Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?

2009Memory and perception of brand mentions and placement of brands in songs