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When Bad Things Happen to the Endorsers of Good Products

10 references·16 citing·56 second hopsampled

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References

1985Using daily stock returns6,497 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1980A cognitive (attribution)-emotion-action model of motivated behavior: An analysis of judgments of help-giving.1,073 cited
1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
1983Averages of Forecasts: Some Empirical Results622 cited
1981Using Financial Data to Measure Effects of Regulation608 cited
1984A Comparison of Alternative Testing Methodologies Used in Capital Market Research228 cited
1987Does it Pay to Change Your Company's Name? A Stock Market Perspective214 cited

Cited by

2012An examination of the celebrity endorsements and online customer reviews influence female consumers’ shopping behavior235 cited
2023The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness132 cited
2021Making and breaking relationships on social media: the impacts of brand and influencer betrayals122 cited
2007A review of the application of event studies in marketing

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75 cited

2019Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns63 cited

2013When a celebrity endorser is disgraced: A twenty-five-year event study56 cited

2016Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble?54 cited

2009Memory and perception of brand mentions and placement of brands in songs48 cited

2013The impact of processing athlete transgressions on brand image and purchase intent43 cited

2009Celebrity capital as a strategic asset: Implications for new venture strategies39 cited

2018The effectiveness of celebrity endorsement in aspiring new celebrities36 cited

2020Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India36 cited

2016How a Smile Can Make a Difference:Enhancing the Persuasive Appeal Of Celebrity Endorsers34 cited

2019The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry32 cited

2012Branding and Firm Value28 cited

2014Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal27 cited