Stereotypes and standards of judgment.

Monica Biernat · Melvin Manis · Thomas E. Nelson

429 citations0/0 files storedJournal of Personality and Social Psychology

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Social and Intergroup Psychology Psychometric Methodologies and Testing Psychology of Moral and Emotional Judgment

Abstract

People routinely adjust their subjective judgment standards as they evaluate members of stereotyped social groups. Such shifts are less likely to occur, however, when judgments are made on stable, «objective» response scales. In 3 studies, subjects judged a series of targets with respect to a number of gender-relevant attributes (e.g., height, weight, and income), using either subjective (Likert-type) or objective response scales (e.g., inches, pounds, and dollars)

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