Pilgrim Satisfaction - A case study of Udupi Sri Krishna Temple

Abstract

Spiritual tourism is the fertile ground for exercising cultures and talents, festering special kinds of relations between the pilgrims and host population, between the tourist and the host environment. Visit to a sacred place as an act of religious devotion is an age-old tradition, followed by people all over the world. The flow of tourists to places of religious importance in India has increased in the last couple of decades tremendously with availability of modern means of travel, like the airplane, train and road transport, increase in accommodation facilities, globalization and growth of technology that provides vast information about all places and facilities. Apart from the spiritual aspect, looked at from the larger point of view, pilgrimage involves, excursions, traveling, access to local cuisine and buying the local memorabilia, almost everything a tourist does. It is important for tourism service providers to understand the diversity of their potential customers and attempt to cater to the needs of all population segments. The objective of this research is to study the pilgrim satisfaction at Udupi Sri Krishna Mutt to capture their perception, preferences and satisfaction with various services and facilities available in Udupi and to measure the level of satisfaction with respect to transportation facilities in the temple town, Darshan /seva availability, accommodation, information and communication, Prasadam availability of souvenirs and behavior of local vendors.

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