Factors affecting Customer's Trust in Online banking

Abstract

It is my pleasure to express my sincere gratitude to my supervisor Dr. Ludwig Chang for his support throughout the research process. He had devoted his valuable time and efforts in patiently guiding me to complete this project. I would like to convey my special thanks to him for his assistance and encouragement. Besides, I would like to express my special thanks to the ones who have helped me to distribute the questionnaires. Also, I would like to thanks all respondents, who spent their valuable time in filling out the questionnaire. Finally, thanks God and my family. Abstracts An increasing number of citizens are processing transactions online and the numbers are likely to increase rapidly in the near future. Based on McKnight et al. (2002) and Gefen et al. (2003), a conceptual model was developed in this study. This research focuses on those who have conducted online banking in any financial institutions. The results showed that trusting beliefs had the strongest relationship for users ’ intention to process transaction online. The second important determinant of trusting intention is perceived site quality. Moreover, structural

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