VIEWPOINT: The myth of global strategy

Alan M. Rugman

43 citations0/0 files storedInternational Marketing Review

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International Business and FDI Globalization, Economics, and Policies Globalization and Cultural Identity

Abstract

Suggests that globalization is a myth and does not exist in terms of a single world market with free trade. States that instead business is triad‐based, with companies operating on a regional level rather than global. Concludes that due to government regulation of the service sectors, which limits free market movement, businesses need to think local and act regional and forget globalization.

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References

1999Runaway World: How Globalisation Is Reshaping Our Lives 1990The Borderless World 1995The end of the nation state 2003The end of globalization 2001Total Global Strategy 2000Multinationals As Flagship Firms: Regional Business Networks 1996The Theory of Multinational Enterprises

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