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The Role of Advertising in the Market Process: A Survey
16 references·0 citing·26 second hop
The Role of Advertising in the Market Process: A Survey (1994)The Role of Advertising in the Market Pro…The Theory of Economic Regulation (2021)The Theory of Economic Regula…Price and Advertising Signals of Product Quality (1986)Price and Advertising Signals…Advertising as a Signal (1984)Advertising as a SignalPremiums for High Quality Products as Returns to Reputations (1983)Premiums for High Quality Pro…Truthful Disclosure of Information (1982)Truthful Disclosure of Inform…Consumer Information, Product Quality, and Seller Reputation (1982)Consumer Information, Product…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Consumer Misperceptions, Product Failure and Producer Liability (1977)Consumer Misperceptions, Prod…Toward a More General Theory of Regulation (1976)Toward a More General Theory …The Economics of Information (1976)The Economics of InformationAdvertising as Information (1974)Advertising as InformationJob Market Signaling (1973)Job Market SignalingFree Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…The Theory of Economic Regulation (1971)The Theory of Economic Regula…Information and Consumer Behavior (1970)Information and Consumer Beha…The Economics of Information (1961)The Economics of InformationCrime and Punishment: An Economic Approach (1968)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)The Regulation of Entry (2000)The great reversals: the politics of financial development in the twentieth century (2003)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Signaling in Retrospect and the Informational Structure of Markets (2002)Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism (2005)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)The Evolution of Cooperation (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)A Theory of Competition Among Pressure Groups for Political Influence (1983)World Investment Report (2017)Equilibrium in Competitive Insurance Markets: An Essay on the Economics of Imperfect Information (1976)Varieties of Capitalism (2001)Signaling Theory: A Review and Assessment (2010)The Categorical Imperative: Securities Analysts and the Illegitimacy Discount (1999)The Contributions of the Economics of Information to Twentieth Century Economics (2000)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)
this work references cited by second hop

References

  • 1973Job Market Signaling16,329 cited
  • 1971The Theory of Economic Regulation8,084 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 2021The Theory of Economic Regulation5,483 cited
  • 1961The Economics of Information5,253 cited
  • 1976Toward a More General Theory of Regulation4,771 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1974Advertising as Information3,430 cited
  • 1976The Economics of Information3,287 cited
  • 1983Premiums for High Quality Products as Returns to Reputations2,325 cited
  • 1986Price and Advertising Signals of Product Quality2,284 cited
  • 1982Consumer Information, Product Quality, and Seller Reputation843 cited
  • 1984Advertising as a Signal614 cited
  • 1977Consumer Misperceptions, Product Failure and Producer Liability610 cited
  • 1982Truthful Disclosure of Information526 cited

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