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Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations
16 references·3 citing·43 second hop
Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations (2008)Cause related marketing: consumers' perce…The competitive advantage of corporate philanthropy (2013)The competitive advantage of …The Competitive Advantage of Corporate Philanthropy (2003)The Competitive Advantage of …Reputation and corporate responsibility (2003)Reputation and corporate resp…CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation (2003)CONSUMER PERCEPTION OF CORPOR…The competitive advantage of corporate philanthropy. (2002)The competitive advantage of …Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Do Consumers Expect Companies…Corporate reputation: seeking a definition (2001)Corporate reputation: seeking…Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison (2001)Consumers' Perceptions of Cor…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Company Advertising with a Social Dimension: The Role of Noneconomic Criteria (1996)Company Advertising with a So…Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion (1994)Socially Responsible Organiza…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains (2022)Cause-related marketing and i…When a stigmatized brand is doing good (2019)When a stigmatized brand is d…Psychological distance and perceived consumer effectiveness in a cause-related marketing context (2016)Psychological distance and pe…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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this work references cited by second hop

References

  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 2000Marketing Research: An Applied Approach2,660 cited
  • 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
  • 2002The competitive advantage of corporate philanthropy.1,993 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2013The competitive advantage of corporate philanthropy1,817 cited
  • 2003The Competitive Advantage of Corporate Philanthropy1,049 cited
  • 2001Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison1,028 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?952 cited
  • 2001Corporate reputation: seeking a definition911 cited
  • 1994Socially Responsible Organizational Buying: Environmental Concern as a Noneconomic Buying Criterion907 cited
  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
  • 1996Company Advertising with a Social Dimension: The Role of Noneconomic Criteria689 cited

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  • 2003CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation348 cited
  • 2003Reputation and corporate responsibility303 cited
  • Cited by

    • 2019When a stigmatized brand is doing good30 cited
    • 2016Psychological distance and perceived consumer effectiveness in a cause-related marketing context26 cited
    • 2022Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains16 cited