Article1987

MARKETING A POLITICAL CANDIDATE

21 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Electoral Systems and Political Participation Consumer Behavior and Marketing Influence

Abstract

Integrating Marketing and R&D In today's marketing‐oriented world, there are many products that in reality are pretty much the same. What distinguishes them is appearance and, even more important, image and positioning.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 21 citations exist upstream.

Cited by

2002Parties Without Partisans 2002From Social Integration to Electoral Contestation 2014Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index 2002Unthinkbale Democracy 2010Brand Obama 2006La communication politique en France, un état des lieux

Imported from OpenAlex (CC0) — nothing here is generated.