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MARKETING A POLITICAL CANDIDATE
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MARKETING A POLITICAL CANDIDATE (1987)MARKETING A POLITICAL CANDIDATEPolitical Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index (2014)Political Branding: Political…Brand Obama (2010)Brand ObamaLa communication politique en France, un état des lieux (2006)La communication politique en…Unthinkbale Democracy (2002)Unthinkbale DemocracyParties Without Partisans (2002)Parties Without PartisansFrom Social Integration to Electoral Contestation (2002)From Social Integration to El…Broadening the Concept of Marketing (1969)Broadening the Concept of Marketing (1969)Simulacra and Simulation (1995)Synthesis of City Branding Literature (1988–2014) as a Research Domain (2015)Speaking their Mind: Populist Style and Antagonistic Messaging in the Tweets of Donald Trump, Narendra Modi, Nigel Farage, and Geert Wilders (2018)Working as Civic and Patriotic Duty for Consumption: A Critical Discourse Analysis of American Presidential Inaugural Speeches Since World War II (2020)Political Marketing: Structure and Process (1994)Political marketing ‐ vive la différence! (1996)Political marketing and the marketing concept (1996)The Measurement of Meaning (1957)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Investigating political brand reputation with qualitative projective techniques from the perspective of young adults (2018)Exploring the creation and development of political co-brand identity (2019)Forecasting election results by studying brand importance in online news (2019)Advances in Consumer Research (2025)Capitalism, Socialism and Democracy. (1943)An Economic Theory of Democracy. (1958)Bowling Alone: America's Declining Social Capital (1995)Electoral Systems and Candidate Selection (2006)The Europeanisation of national party organisations: A conceptual analysis (2007)Primary consequences (2013)Politics in the Supermarket: Political Consumerism as a Form of Political Participation (2005)Public Value Management (2006)Cultural Backlash (2019)Ethnicity, Voter Alignment and Political Party Affiliation - An African Case: Zambia (2007)
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  • 2002Parties Without Partisans1,020 cited
  • 2002From Social Integration to Electoral Contestation75 cited
  • 2014Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index68 cited
  • 2002Unthinkbale Democracy57 cited
  • 2010Brand Obama25 cited
  • 2006La communication politique en France, un état des lieux6 cited

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