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An Inoculation Theory Explanation for the Effects of Corporate Issue/Advocacy Advertising Campaigns

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References

1975Design and Analysis: A Researcher's Handbook5,822 cited
1976Design and Analysis: A Researcher's Handbook2,012 cited
1961The relative efficacy of various types of prior belief-defense in producing immunity against persuasion.476 cited
1977Advocacy Advertising and Large Corporations102 cited

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2008Inoculating Against Pro-Plagiarism Justifications: Rational and Affective Strategies74 cited
2005ADVOCACY ADVERTISING FOR BIOTECHNOLOGY: The Effect of Public Accountability on Corporate Trust and Attitude Toward the Ad67 cited
2003"Feeling" Resistance: Exploring the Role of Emotionally Evocative Visuals in Inducing Inoculation64 cited
2007Building corporate image through societal marketing programs64 cited
2000Acclaiming, Attacking, and Defending: A Functional Analysis of U.S. Nominating Convention Keynote Speeches59 cited
2014Don’t try harder: using customer inoculation to build resistance against service failures58 cited
2020Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions

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48 cited

2010Communicating Before a Crisis: An Exploration of Bolstering, CSR, and Inoculation Practices38 cited

2010Community Stakeholders and Marketplace Advocacy: A Model of Advocacy, Agenda Building, and Industry Approval33 cited

2012Does corporate advertising work in a crisis? An examination of inoculation theory33 cited

2009Community Stakeholder Responses to Advocacy Advertising32 cited

2022Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity28 cited

2002Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects27 cited