Public Relations in India Review of a Programme of Research*

Nilanjana R. Bardhan · Krishnamurthy Sri Ramesh

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Public Relations and Crisis Communication Media Studies and Communication Advertising and Communication Studies

Abstract

Public relations in India has witnessed a significant growth since the early 1990s. Based on the combined research of both authors over a period of 13 years, this article provides a meta-analysis and tracks recent changes within the profession keeping in mind the reconfiguring economic, societal, political and global/ local climate, we focus in-depth on the impact of societal culture and media environment on public relations in India.

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References

2018Culture's Consequences 2018MANAGING PUBLIC RELATIONS 2013Excellence in Public Relations and Communication Management 1993Excellence in public relations and communication management 1998Managing public relations 1984Mass communication theory: An introduction 2003The Global Public Relations Handbook 2001India’s Newspaper Revolution: Capitalism, Politics and the Indian-Language Press, 1977-99

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2019Extending the Situational Crisis Communication Theory: The Impact of Linguistic Style and Culture 2014Worlds apart or a part of the world? Public relations issues and challenges in India

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